Three Creative Uses for Twitter Spaces
Twitter Spaces are no doubt a global phenomenon. But did you know that English, on average, is only the third most popular language for spaces? At this current moment, according to a helpful site recommended to me by my friend Tomasz, there are twice as many spaces happening in Arabic as there are in English. The most spaces are happening in Japanese right now, making me feel even more vindicated about my determination to learn it.
It also sparked a need to write about it.
Whenever there’s a new (or relatively new) invention, it’s easy to focus on what needs to be improved. Of course I’d love for my co-hosts to be able to close out a space without me. And I’m surprised that there isn’t ANY kind of search mechanism on Twitter for spaces, not to mention no robust one. However, as an army of highly trained professionals addresses these issues, I prefer to focus on the positive - three creative uses for Twitter Spaces:
A Language-Learning Tool
Though TV Dramas will always be a beloved method of learning a new language, the interactive nature of spaces definitely lends itself to the task as well. Spaces are free, accessible at most hours, and once you’re comfortable enough to try speaking, you have a built in way to do so - just request the mic! Spaces Dashboard, the site I mentioned earlier, provides an easy way to filter spaces by language until Twitter creates one in-house.
A Live-Recording Platform
I don’t plan on replacing Zoom as my platform of choice for recording my podcast, but it’s nice to have Twitter Spaces as an additional option. I meet most of my guests and sponsors on Twitter, so the ability to record an interview straight from the place at which we all feel most comfortable is attractive. The live audience can be as engaged as you want them to be. I’d recommend muting everyone but yourself and your interviewees for quality control and opening up to questions at the end. Brands across Twitter are using their regular shows as means for content creation - a trend I imagine will only grow as capturing the audio from Twitter becomes easier with time.
A Channel for Influencer Marketing
From 2016 to 2020, the influencer marketing industry multiplied by ten times in size. Projections for 2022 value the industry at 16.4 billion. As brands begin to embrace Twitter Spaces as a means of reaching customers directly, they are turning to prominent hosts of Twitter Spaces to run the live events in exchange for money. This opens even more opportunities for influencers and brands to strengthen their relationships and further grow the industry as a result.